January 29, 2018

One of the biggest challenge for businesses running e-commerce site is its international expansion. Cross-border sales are recording record growth rates and are expected to reach $ 250-350 billion by 2025, according to the Boston Consulting Group. This is why it is ess...

October 3, 2017

Customer acquisition through social media content & engagement strategy for a small, specialist B2B enterprise can be a tough mission. Social media is an accessible tool for those companies but they have to put the right strategy to get the right customers to buy their...

July 10, 2017

The healthcare industry is booming. The digital impacts all businesses at all levels each and every players in the health industry is involved, whether it is pharmacist, doctor, pharmaceutical laboratory... Existing practices and patterns in health consumption are evol...

April 26, 2017

Digital is a major health issue, we are witnessing a profound change in the health system. Driven by digital, this transformation has an impact on consumer uses. Several avenues lead the actors of health to review their strategy. All the actors are concerned: doctors,...

January 13, 2017

We are witnessing a profound transformation of the banking system, first impacted by the crisis then by the rise of new technologies. The banking system has now raised a number of challenges for the coming years. Banks operate in a demanding environment where regulator...

November 30, 2016

Companies can easily collect and analyze large amounts of customer data but what about the ethical use of this data once collected? The issues are important and concern us all. Companies collect data either because of compliance requirement or because the technology al...

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